Ask the Fuel Expert

Jack Lee

Jack Lee is the Founder, CEO and President of 4REFUEL Canada Ltd. Although born and raised in Alberta, Canada, he spent 24 years of his life in Australia where he established and owned successful businesses - including one of Australia's foremost horticultural companies.

Jack Lee first established himself in the fleet refueling business in Canada in the summer of 1995. Since that time he has worked hard to grow his Langley BC-based 'start-up' into an internationally recognized brand in fuel management. Today, with revenues in excess of $100 million annually and over 200 employees at locations across Canada and the US, 4REFUEL is one of the fastest growing and largest companies in the industry.

In 2002 Jack was a finalist in the Ernst Young Entrepreneur of the Year, and was voted Business Person of the Year by the Greater Langley Chamber of Commerce. He has been a Board Member of the Canadian Franchise Association since 2003.

Jack publishes his 'Ask the Fuel Expert' column in dozens of newspapers across the US and Canada and has been interviewed on television and other media on the subject of fuel management and the 'true cost of fuel'.

For more information, go to www.4refuel.com or call Jack Lee at 604-513-0386.

Bob van der Valk

Bob "the Gas Guy" van der Valk is a leading expert on gas prices and supply trends on the US West Coast and is building a similar reputation in Canada.

Bob is also the Director of the US Branded License Program and Fuel Pricing Analyst at 4Refuel where he provides clients with twice monthly updates on fuel pricing trends, predictions and commentary on major events affecting fuel markets.

A veteran of the oil and gas industry, Bob leads 4Refuel's licensing program in the United States. With continued fluctuation in petroleum prices and growing demand for cost controls, more businesses are seeking fuel management solutions. And many independent petroleum marketers in the U.S. are asking Bob how they can get a piece of the 4Refuel total fuel management action.

Through regular email updates, twitter and press releases, Bob helps consumers and businesses make sense of the fuel markets, pricing trends, supply issues and why geo-political events half a world away impact the price at the pump right here.

A featured media personality, Bob is the one news organizations turn to for analysis. Bob is a regular contributor to Ask the Fuel Expert, this blog and the Journal of Total Fuel Management but he is also frequently quoted in industry publications as well as major broadcast and print media.

For more information, visit 4Refuel.com or reach Bob directly at 425-216-9072 or Bvan@4Refuel.com